Call Tracking allows you to track calls from your website and know exactly what advertising activity brought them whether it was from another website, Google or your own paid search effort.
So no more will you have to guess how your caller has found you.
Why you want Call Tracking
Call tracking is a vital tool for any company that spends money on advertisements across multiple channels. Customers with AdWords have an intrinsic need to track the calls that relate to their key words, to be able to comprehend which keywords deliver call conversions. keyword call tracking With no visibility of call conversions, it’s simply not possible to figure out if your investment from the key words on your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most clients are looking to track not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes from, since it lets you see your ROI for every one of these vital channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing and advertising channels, key to the success of any business.